Branding the new world
THE REGENERATIVE STORYTELLING STUDIO
We Help Purpose-Led Disruptors Build New World Movements
Branding was built on extraction. But what if it could become a magical instrument for building and sustaining communities? What if it could grow the kind of impact that transforms the world as we know it?
OUR PHILOSOPHY
BRANDING IS A TOOL OF LIBERATION
living breathing eco-system
the days of endless frameworks are over (thank god)
how do you tell the truth, again and again, and build a team that shares one story, lit up by different voices. when brand stops feeling like a mask and becomes a rallying cry, you no longer have to ‘manage’ your brand, you nourish it, and watch it evolve, spread and grow.
regenerative collaboration
working together shouldn’t feel scary or hard
how can we make it sustainable
replacing big projects and overheads
with genuine and authentic collaboration
reciprocal exchange and payment in kind
these are questions we answer together
It’s important, after all, that the underdogs win.
OUR OFFERINGS
We guide you from first spark to full expression - clarifying your vision, shaping your voice, and building the brand you're here to lead.
BIRTH MY BRAND
1:1 brand coaching for early visionaries
Expert brand coaching that helps you find your voice, sharpen your strategy, and build boldly - without the agency price tag. Perfect for those in the ideation phase of a new business, thinking through a rebrand, or purpose-led leaders developing their personal brand.
LAUNCH
MY VISION
Tailored brand marketing strategy
Inventive brand strategy, magnetic messaging, and campaigns that convert. This offering is crafted for established businesses looking to grow.
CONVERT
WITH COPY
Deep storytelling expertise
Transform browsers into believers with storytelling that captures your truth and moves your people. From socials posts to content writing and ad copy, we offer copywriting expertise across channels, valuing truth, authenticity and resonance. This offering matches businesses and leaders looking for fractional copywriting support approached authentically.
MEET THE FOUNDER
Lucy DK
I founded Secret Language after years of shaping voices for global brands, only to realise the real work begins when you dare to build things differently.
Corporate authenticity is dead. Gen Alpha don’t buy performative values. And in an AI-saturated world, it’s never been easier to sound polished…and forgettable.
In this era, true voice is your edge. It’s what builds movements, grows niches, and earns belief.
With deep expertise in brand strategy and a lifelong obsession with voice, I help future-facing leaders claim their brand’s truth and call in their people with radical clarity.
LOVE NOTES FROM THE FIELD
“Lucy didn’t just evolve our brand strategy — she gave us a voice. At a mission-led startup, it’s easy to get lost in the noise. Lucy cut through that. She gave us clarity, conviction, and a tone that matched our ambition. And crucially, she made sure we believed it too.”
Joe Seddon, Founder & CEO at Zero Gravity
Ready to get clear on your brand and where it’s headed? Book a free discovery call.
Language Is a Weapon
In a world flooded with sameness, language is one of the few tools we have left to cut through, call in, and build something real. Our blog space is an inspiration sanctuary for founders, creatives and culture-shapers who know voice is power—and who aren’t afraid to use it. This is where we sharpen the blade.
Burn it down, then brand it 🔥
Brand strategy is soul work 🔮
