GO FROM BIG IDEA TO DOING THE THING
Activate Your Calling
Babe, you’ve got life-giving gifts you’re supposed to share with the world, but you keep convincing yourself you’re not ready.
You stay stuck in your soul-sucking job (thanks capitalism) while your creative energy drains out of you and you tell yourself your dream has to die
But the one who does not
share their gifts is a thief
An incredible window has opened where the old ways of working are crumbling. Before you know it, new leaders will be at the forefront of the world.
You have been conditioned to think that striking on your own and doing something different is too dangerous, too embarrassing, and ultimately not possible. But those are lies you have been told to restrict your true power.
The most untraditional leaders hold the key to building the New World from the heart.
From the soft girls who never spoke up but hold deep truths in their heart.
To the trans visionaries who understand transformation more deeply than anyone and how to trust their inner knowing.
To the black boys written off by their teachers who build magnetic communities with ease and embody creative resistance.
Do you want to stay humble and let global power systems do what they’ve always done? Or do you want to actually believe in your greatness, and trust that what you build from the heart will change things not only for you, but for everyone.
Are you tired of feeling like this?
YOU’RE CURRENTLY FEELING LIKE THIS
✗ You feel your purpose or vision clearly, but you don’t feel ready to make it real — and you’re scared you never will
✗ You have a side hustle you love but it never gets your full attention — you put all your energy into your job and give up on your dream
✗ You believe in your vision big-time but when you try and explain it to others nobody gets it the way you do
✗ You know you have something to offer the world but the world made you feel like you weren’t the right kind of ‘leader’
✗ Your multi-talented energy feels scattered across too many projects and passions
FEELING SUPPORTED TO BIRTH YOUR BRAND
✓ You’re ready to rewire your mindset and identify the subconscious fears holding you back
✓ You’re already feeling the work you’re here to do and want to start fully stepping in and believing in your potential
✓ You want to clarify your vision and story into an agency-standard brand complete with messaging and voice (without the price-tag)
✓ You want to know what actions to take to actually make your vision real and have an accountability partner who believes in you
✓ You know it’s time to unify your multi-faceted gifts and find the thread between them all that you need to step into your purpose
An Intimate 1:1 Journey to Activate Your Calling
Channel your vision
First you will complete a reflection designed to uncover what it is you’re here to do and some of the blocks that may have been holding you back from making it real.
Activate your calling
Next you’ll experience a 1:1 activation session that will deepen your understanding of what you’ve been charged with birthing onto this planet. This is a deep dive 90 minute session where we will delve into your dreams, start shifting limiting beliefs, and activate your calling.
Pick your path
Together we will evolve your calling into a brand or mission you can embody. It could be:
A community
A podcast or blog
A creative practice
An event or gathering
An artist brand
A healing practice
A business idea
But it doesn’t have to be listed here, and you don’t even have to know what it is yet.
We’ll move through anything that involves sharing more of your magic with others, without waiting for permission.
This will be a 90 minute 1:1 coaching session where we’ll work through different directions and align on your purpose-driven path.
Birth Your Brand
With my years of experience working in global brand agencies and leading brand marketing at start-ups, I will develop your idea into an agency-level brand — powered by all of your incredible fire. We will have a 90 minute 1:1 coaching session where I will share your brand with you.
Your brand includes:
Brand positioning statement
Brand voice and messaging
High-level content strategy
Step into your purpose
In our final one-hour session, we’ll set powerful goals and commit to your next set of action steps that will make it real.
Then you’ll have the option to continue with ongoing coaching sessions to work through bringing your brand to life, or to continue DIY with optional check-ins along the way.
Let’s activate your calling
Meet my magnetic 1:1 client Rob
After working for years with big brand agencies, I decided I wanted to share my work with changemakers from my communities who were ready to go all in on their dreams.
Within hours of my website going live, Rob heard the call and dove in headfirst. Since college, he’d been working in corporate, putting in the hours and building incredible skills but becoming more and more distant from the things that truly lit him up.
He’d had a dream of starting a podcast and really going all in on his content creation. He is an incredible chef and had posted some videos online, but he always retreated and felt like making the videos was a lot of effort for not much reward.
In our first session, it was clear to me just how much magic Rob had inside him, and how much he was limiting himself with beliefs about what was possible.
We built out his incredible brand Buttered on Beale and its true vision, bringing new age hospitality to the south and becoming a cultural platform for conversations that included everybody. We uncovered that he wanted it to feel sacred, queer-coded and nostalgic.
With this in mind I built his brand positioning, revealed his true voice and coached him in creating a high-level content strategy. But the biggest work we did was activating his calling within him, and cultivating the sheer belief that it was all possible.
Literally after our first session, his video went viral on TikTok. His energy was infectious, his Instagram grew from 500 followers to 6000 within a few weeks. TikTok grew even faster. It wasn’t about adjusting the content, it was about believing in its true power and greater purpose.
And the people his content started calling in were exactly the community his podcast vision was built for. The videos that had felt like so much effort started to flow naturally and were received by exactly the people who needed them.
Rob went all in.
He invested in himself and his vision.
He stopped resisting his purpose and opened to his truth.
He put in the work every single day and showed up for his community.
And the results spoke for themselves.
The work I do is about unlocking the magic already within you.
You already have everything you need.
I take you on a journey that opens you up to yourself.
And makes your next steps unmistakeable and undeniable.
ACTIVATE ✳ YOUR ✳ CALLING
ACTIVATE ✳ YOUR ✳ CALLING
MEET YOUR GUIDE
Lucy DK
I guide this journey because I’ve lived it. Risking everything to leave corporate and build an eco-system around my creative dreams.
With my years of experience working for global brand agencies and holding space for my radical communities, I’m here to show you how to move from fear to actually doing the thing with a brand that reflects the beauty and depth of your vision.
I first stepped onto the path of purpose through attending yoga and tantra school, where I studied transformative spiritual practices before returning to my true soul path of voice.
Today, I run my own brand agency, make my own music and hold space for other new world builders ready to activate their purpose and create a revolutionary life they’re in LOVE with.
I guide you through body, voice and spirit-based practices to activate your true purpose and work with you to transform your creativity into a money-generating brand.
Investment ❋
Investment ❋
£888
PAY-IN-FULL
£444 p/m
PAYMENT PLAN
Stop waiting for the permission only you can give.
You are the person with the power to create a life you love. One that honours your dreams, our collective future and the communities we’re all part of. If you’re ready to leave the old world behind, there’s a whole new life waiting for you up ahead.
HEALING FOR REVOLUTIONARIES
Join the hotties
If you’re a new world babe, then I have exactly the community for you. A free space where everyone is invited to share in our collective intelligence and future thinking. Get inspired by others on the same journey to live a REVOLUTIONARY life!
