HELPING YOU BUILD A BRAND THAT FEELS LIKE TRUTH

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The world is shifting—and you’re here to build something that resonates, lasts, and moves.

Whether you’re launching your first idea or scaling something with the power to change everything, you’ve landed in the right place.

We give visionary founders, creatives and entrepreneurs the tools to turn their disruptive ideas into movements that matter.

You’re not too early, too messy, or too ambitious. You’re exactly where you need to be—and your vision deserves language that can hold it.

DOES THIS SOUND LIKE YOU?

✓ You’ve got a vision—but the words aren’t landing yet.

✓ You’re tired of sounding like everyone else.

✓ You want a brand that’s not just beautiful, but brave.

✓ You’re building something bigger than a business—and you need the language to match.

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Pick Your Potion

Each offering is designed to help you connect creatively, strategically, and soulfully with the world you’re here to change. We support purpose-led founders through three key stages of the journey…


✺ Birth Your Brand – for the visionaries at the start
✺ Launch Your Vision – for the builders ready to go bold
✺ Convert With Copy – for those scaling with soul

Choose Your Path

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Choose Your Path ✺

1:1 SESSIONS FOR EARLY STAGE FOUNDERS AND CREATIVES

Birth Your Brand

For the dreamers standing at the edge of something real.

You’ve felt it—the pull toward something bigger.
A vision that won’t let you rest.

But you’ve doubted it. Silenced it. Told yourself you need more time, more clarity, more permission.

This is your permission.

This is your beginning.

Not the polished version. Not the deck-ready version.

The real one. The one that’s been waiting for you to say yes.

Maybe you want to start a business, or pivot the one you’re running.

Maybe it’s time for your personal brand to take shape, and you’re feeling into what it will mean to become visible.

These 1:1 sessions are scrappy, soulful, and strategic.

They’re for early-stage founders, artists, and creatives who know they’re onto something—but need a place to shape it, speak it, and start building it.

We’ll dig into what’s true.

We’ll give it language.

And you’ll walk away with structure, clarity, and a spark that actually feels like you.

Each session is a 90-minute co-creative workshop.

Afterwards, you’ll receive a tailored one-pager with your emerging brand positioning, key themes and commitments, and next-step questions to carry you forward.

You don’t have to have it all figured out.

You just have to be ready to begin.

And I’ll be right here, helping you step over the boundary into what’s next.

INVESTMENT COST — £222

Choose Your Path

✺

Choose Your Path ✺

CUSTOM STRATEGY FOR PURPOSE-LED LAUNCHES

Launch Your Vision

Children running on a red track surrounded by green grass and trees, with hills in the background.

For the ones building with fire in their belly and purpose in their bones.

You’ve done the dreaming. The groundwork is set.

Now it’s time to bring it into form, with clarity, precision, and a voice that actually lands.

Whether you’re launching a new brand, evolving an existing one, or preparing to take up more space—this is the deep work. The brave work.

The part where strategy and soul finally meet.

We work with founders, collectives, and creative leaders to build powerful, intentional brand ecosystems from the ground up.

No one-size-fits-all. No bloated process.
Just a collaborative scope shaped around your vision and what it needs to move.

Together, we’ll define your brand’s core positioning, sharpen your voice, shape messaging that resonates, and guide your visual identity direction. We’ll also support content creation and launch strategy—so that when you show up, you do it with power and purpose.

This is for the builders. The disruptors. The ones who know their work is bigger than a business.

INVESTMENT COST — starts from £1700+

Choose Your Path

✺

Choose Your Path ✺

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CONVERSION COPYWRITING WITH SOUL

Convert With Copy

For the brands ready to turn voice into impact.

Words matter. Not just because they sell, but because they shape belief.

Belief in what you do. Belief in why it matters. Belief that you’re the one to trust.

This isn’t about clever headlines or empty hooks. It’s about voice—crafted with care, built to connect, and designed to move people toward what you’re here to offer.

We write websites, campaign messaging, pitch decks, social content and more. But we don’t just deliver copy—we build conversion ecosystems: so your content speaks across every stage of the journey, from first glance to full yes.

We can also support with user journey mapping and AI-augmented voice systems, so you can scale your message without losing your essence.

Because automation shouldn't flatten your fire.

True conversion doesn’t happen in the click.

It happens in the moment someone says: this is for me.

INVESTMENT COST — FROM £500pm

LOVE NOTES FROM THE FIELD

  • Lucy took our mission and turned it into something people could feel. With a rare mix of challenge and care, she made sure every word hit home — reflecting not just who we are, but where we’re heading. Every startup needs someone who can hold the line between big vision and plain-speaking. For us, that was Lucy.

    Joe Seddon, Founder + CEO at Zero Gravity

  • Lucy brings a rare kind of strategic clarity—she doesn’t just understand brand, she understands the full marketing journey and how voice connects at every stage. She sees where a brand needs to go before you’ve even named it. Collaborating with her felt like having a co-pilot who could hold the full picture—vision, message, growth—with care, focus, and serious fire.

    Kim Stoute-Purvis, CMO at This North Star, former Head of Digital Marketing Communications at Shell

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MEET THE FOUNDER & YOUR NEW THOUGHT PARTNER

Lucy DK

I’m not here to push you toward purpose like some patriarchal coach with a five-step plan.

I’m here to help you listen—to what’s already stirring beneath the surface.

Working with me isn’t about performance, perfection, or proving your brand belongs. It’s about allowing what’s true to emerge—then shaping it into language that lands.

I founded Secret Language after years of helping global brands find their voice. But the work that matters most happens in the quiet moments—when you’re willing to be honest, to go deep, and to build something real.

I work like a mirror, a guide, a co-conspirator. I’ll challenge what’s unclear. I’ll ask the questions that burn. And I’ll hold space for your vision until it sharpens—not through force, but through fire.

Because your voice isn’t something to invent.

It’s something to remember.

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8+ years

SHAPING BRANDS ACROSS STARTUPS, GLOBAL AGENCIES AND PURPOSE LED ORGANISATIONS

10k strong

FIRST-HAND EXPERIENCE IN COMMUNITY BUILDING FOR THE NEXT ERA WITH A 10K STRONG ENGAGED TIKTOK AND INSTAGRAM FOLLOWING AND IN-PERSON COLLECTIVE

recognised by

BLACK TECH ACHIEVEMENT AWARDS, BRITISH BUSINESS AWARDS AND BIG ISSUE’S TOP 100 CHANGEMAKERS LIST FOR SOCIAL IMPACT, NEXT GEN ENTREPRENEURSHIP AND BUILDING WHAT’S NEXT

featured by

COMPLEX, BBC RADIO 1XTRA, EARMILK AS A TRUSTED VOICE BRIDGING CULTURE, CREATIVITY AND PURPOSE

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  • If you’re feeling pulled toward this but unsure where to begin, start with an enquiry. I’ll guide you towards where you are, not where you think you should be. You don’t need to have it all figured out—you just need to be ready to move.

  • Some of the most powerful work happens before your brand has a name, an offer, or even a clear plan. If you’re sitting with a vision, a feeling, or a creative nudge you can’t quite articulate yet—you’re not too early. You’re exactly where you need to be.

    That’s what Birth Your Brand is designed for: to help you make sense of what’s rising and give it structure, language, and momentum.

    That said, if I think you’re not quite ready for this work, I’ll say so—gently and honestly. And I’ll offer thoughtful questions or direction to help you move forward on your own. This isn’t about squeezing you into something before you’re ready. It’s about supporting you wherever you are on the path.

  • I’m not here to polish you into something palatable. I help you speak in a voice that’s actually yours. This isn’t branding for branding’s sake—it’s strategy as self-definition, language as liberation, and copy that connects because it’s rooted in truth. I hold space for complexity, clarity, and creative fire—and help you bring it into form.

  • I want this work to be as accessible as possible while honouring the energy it takes to do it. Some services include payment plan options, and for grassroots organisers, artists or community projects with limited funding, we offer occasional sliding scale spots. Reach out and let’s talk.

  • Not everything has to scream activism or social change to matter.
    Purpose can be quiet. Subtle. Deeply personal.

    You don’t need to be building the next climate tech platform or organising a revolution to be doing meaningful work.

    We believe purpose lives in many places—
    in a fashion label reclaiming cultural heritage,
    in a creative project telling untold stories,
    in a tech platform designed for care instead of scale,
    in a wellness brand that resists shame-based marketing,
    in an artist finding new language for softness, rage, or joy.

    We only take on work we believe in—not because we’re gatekeeping, but because this is soul work. We want to show up fully for the visions we help shape. So if you’re building with intention—if your work contributes to a better, truer, or more liberated world in any way—this is for you.

    You don’t need to be perfect.
    You don’t need to have the language yet.
    You just need to know: you’re not here to build the old world back.
    You’re here to build what comes next.

  • We won’t unpack your entire childhood, but don’t be surprised if this process brings up real feelings. When you’re finding your voice—your real one—it can stir up old doubts, new truths, and everything in between.

    While it’s not licensed therapy, this work is personal, powerful, and sometimes emotional.
    Because branding isn’t just about what you offer—it’s about what you believe, what you’ve survived, and what you’re here to say.

    I’ll hold space for all of it—then help you shape it into something the world can feel.

  • You don’t need a full-scale brand identity before you start—but you do need clarity. A clear voice. A sense of what you stand for. Messaging that actually connects with the people you’re trying to reach.

    That’s where we come in. Our Birth Your Brand sessions are designed exactly for this stage—to help you shape your brand from the ground up, before the noise creeps in.

  • Each offer is tailored, but most Launch Your Vision offerings include a combination of the following:

    • Brand positioning
    • Audience and message clarity
    • Brand voice development
    • Core messaging frameworks
    • Copywriting or content strategy
    • Visual identity direction and collaboration with designers

    We also provide follow-up support and guidance so you can carry your brand forward with confidence.

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Start With a Conversation

Book a free 30-minute discovery call to explore your vision.

This isn’t a sales call. Think of it more like a virtual coffee—an open space to share what you’re building, where you're feeling stuck, or what's quietly calling for your attention.

I’ll listen, ask questions, and offer honest, strategic insight on what might support you—whether that means working together now, in the future, or not at all.

This conversation will be a grounded, thoughtful exchange—designed to help you move forward with more clarity, confidence, and fire.