Language Is a Weapon

OUR MONTHLY INSIGHTS

Dispatches from the edges of what branding could be.

Words shape worlds. They can silence or ignite, diminish or demand. Here, we explore the radical power of voice—how language can reclaim identity, build movements, and cut through the noise of a system that would rather keep us quiet. This is a space for essays, interviews, reflections, and reminders—for anyone using their voice to build what’s next.

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NEWSLETTER COMMUNITY

NEWSLETTER COMMUNITY

E-book cover titled 'Branding for the End of the World,' with a pastel gradient background, labeled as a 'Secret Language' DIY brand kit for rebels, dreamers, and truth-tellers.
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OFFERINGS

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EXPLORE

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OUR

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OFFERINGS ✺ EXPLORE ⦾ OUR ✸

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Birth Your Brand

  • A 1:1 session to bring your idea to life. Clarity, direction, and the spark to begin.
    ✺ Come away with a one-pager outlining your brand positioning, voice, themes, and next steps.

  • £222 for 90 minute session, plus post-session write up.


    A limited number of sliding scale places are available for purpose-led founders from marginalised backgrounds, or those at an early stage who need a little extra support. If that’s you, email lucy@yoursecretlanguage.com with a few lines about your situation.

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Launch Your Vision

  • A full-spectrum brand build—strategy, voice, and messaging for your next big chapter.
    ✺ Scope tailored to your needs, generally includes brand positioning, tone of voice, messaging matrix, and launch content direction.
    ✺ We can also support project management and creative direction for your visual identity—helping you find and brief the right designers to bring your vision to life.

  • Starts from £1700.

    Discovery call required to customise the scope and timeline.

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Convert With Copy

  • Ongoing or project-based content support that connects, lands, and moves people to act.
    ✺ We write websites, campaigns, decks, and more—plus map the customer journey to support conversion.

  • Starts from £500pm.

    Pricing is flexible based on ongoing monthly support or one-off project briefs.