Building brands that change systems
THE REGENERATIVE STORYTELLING STUDIO
I Help Purpose-Led
People Brand New World Movements
And Guide Futurist Founders + Teams to Tell Truthful New World Stories
OUR PHILOSOPHY
Branding Can Be a Tool of Liberation
MEET YOUR GUIDE
Lucy DK
I'm Lucy DK, guide of Secret Language. I’m a British-Zimbabwean brand strategist, writer, storyteller, and community builder. I’ve spent a decade shaping the voices of global brands, scaling purpose-led startups, and building radical online communities.
My global clients include Soneva, Swarovski, Standard Chartered, Zero Gravity and The Continent Group. I also consult with founders in my ancestral homelands of Zimbabwe and Southern Africa.
My work’s been recognised by the Black Tech Achievement Awards, British Business Awards, and the Big Issue's Top 100 Changemakers. Since leaving corporate, my work has been devoted to birthing brands that change systems.
LOVE NOTES FROM THE FIELD
“Lucy didn’t just evolve our brand strategy — she gave us a voice. At a mission-led startup, it’s easy to get lost in the noise. Lucy cut through that. She gave us clarity, conviction, and a tone that matched our ambition. And crucially, she made sure we believed it too.”
Joe Seddon, Founder & CEO at Zero Gravity