Building brands that change systems
THE REGENERATIVE STORYTELLING STUDIO
I Help Purpose-Led
People Birth New World Movements from their Gifts
And Guide Futurist Founders to Create Collective Adoption of Regenerative Models
OUR PHILOSOPHY
Branding Can Be a Tool of Liberation
MEET YOUR GUIDE
Lucy DK
I'm Lucy DK, guide of Secret Language. I’m a British-Zimbabwean brand strategist, writer, storyteller, and community builder. I’ve spent a decade shaping the voices of global brands, scaling purpose-led startups, and building radical online communities.
My global clients include Soneva, Swarovski, Standard Chartered, Zero Gravity and The Continent Group. I also consult with founders in my ancestral homelands of Zimbabwe and Southern Africa.
My work’s been recognised by the Black Tech Achievement Awards, British Business Awards, and the Big Issue's Top 100 Changemakers. Since leaving corporate, my work has been devoted to birthing brands that change systems.
LOVE NOTES FROM THE FIELD
“Lucy didn’t just evolve our brand strategy — she gave us a voice. At a mission-led startup, it’s easy to get lost in the noise. Lucy cut through that. She gave us clarity, conviction, and a tone that matched our ambition. And crucially, she made sure we believed it too.”
Joe Seddon, Founder & CEO at Zero Gravity
Note on Lineage
The seed of Secret Language was planted in my ancestral homelands of Southern Africa. I have Irish, English and Scottish ancestors, as well as Zimbabwean, Malawian and South African ancestors. They guide me to devote my gifts to collective liberation.
To redress the colonial extraction of my European lineage and my resulting privileges,
I am often guided to collaborate with young, black Southern African founders without financial exchange. If you are Southern African, under 35 and building a visionary business or movement then you can apply to work with me here.