Branding the New World

THE REGENERATIVE STORYTELLING STUDIO

We Help Purpose-Led Disruptors Build New World Movements

BIRTH YOUR BRAND →

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OUR PHILOSOPHY

Branding Can Be a Tool of Liberation

LEARN OUR APPROACH →

regenerative collaboration

we replace big projects and overheads

with genuine and authentic collaboration

reciprocal exchange and payment in kind

It’s important, after all, that the underdogs win.

A woman laying on her stomach on a bed near the ocean, smiling relaxedly with her hand supporting her head.

MEET THE FOUNDER

Lucy DK

I founded Secret Language after years of shaping voices for global brands, only to realise the real work begins when you dare to build things differently.

Corporate authenticity is dead. Gen Alpha don’t buy performative values. And in an AI-saturated world, it’s never been easier to sound polished…and forgettable.

In this era, true voice is your edge. It’s what builds movements, grows niches, and earns belief.

With deep expertise in brand strategy and a lifelong obsession with voice, I help future-facing leaders claim their brand’s truth and call in their people to do the work of true systems change.

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READ MY ORIGIN STORY →

LOVE NOTES FROM THE FIELD

Three young adults standing outdoors in front of a city skyline, wearing matching white t-shirts with a graphic design and text.

“Lucy didn’t just evolve our brand strategy — she gave us a voice. At a mission-led startup, it’s easy to get lost in the noise. Lucy cut through that. She gave us clarity, conviction, and a tone that matched our ambition. And crucially, she made sure we believed it too.”

Joe Seddon, Founder & CEO at Zero Gravity

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i want to build new worlds with you

experimental field notes from new world building

the seduction of slowness .𖥔 ݁ ˖ִ🛸༄˖°.

atoning for my laziness
one day at a time

A woman crouches on a large rock outdoors, with grassy terrain and rocky cliffs in the background. She has short hair, is wearing a beige tank top with white trim, black and yellow striped socks, gold hoop earrings, and a necklace. She looks directly at the camera with a serious expression.

the silence of no solution .𖥔 ݁ ˖ִ🛸༄˖°.

dancing in the discomfort of a system with no answers

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Let’s build a relationship.

Each week I meet with New World Builders from all over the world, who are building the new world right where they are. From soil scientists to blockchain baddies and everything in-between.

If my work resonates with you, let’s meet. You never know what clue we could be holding for each other’s paths. From sharing networks, to inspiring insights and creative collaboration - slow, deep, relationship building is the future of work.

Meet for virtual coffee