Lippincott partnered with Swarovski’s board, new creative director, and partner agencies to reinvigorate Swarovski’s storied brand and unlock a new future with a transformative business strategy, brand platform, and experience principles. The goal was simple: to make crystal cool again. My role was crafting a new brand voice that reflected Swarovski’s legacy while ushering it into the future.

Reinvigorating a 125-year-old legacy brand to make crystal cool again.