BRANDING THE NEW WORLD

New World Strategy

Brand strategy is the north star that guides the direction of a whole business. New World Strategy injects radical new world thinking into the way you build your brand.

Rather than future-proofing, this is about future-creation from a regenerative lens.

I guide you to excavate the parts of your story that live in the shadow and explore how to live in the “both, and…” of collective transition. We dream up New Worlds together and your team becomes a vessel for what lives and what gets left behind.

Ultimately, you learn how to tell a deeply rooted brand story rooted in truth, nuance and deep listening. Moving away from capitalist styles of extractive, fear-based marketing, and towards low stimulation storytelling, trust-building and collective action.

This work is for entrepreneurs and teams building something entirely unheard of and needing to not only communicate it but shift collective behaviour to adopt a new and regenerative model, rather than settling for a familiar but extractive way of living.

For regenerative start-ups and founders, I guide your brand as you work to move people from the old world into the new. Our process together will take on a New World free-form shape. Previous iterations have looked like:

  • Brand storytelling and manifesto projects for teams leading regenerative solutions that nobody really gets yet or wants to adopt

  • True Voice workshops for leaders, teams and brands unlearning corporate performance in their communication

  • Strategic workshops to get to the heart of a brand challenge, release old world rules and excavate the new world truth

  • Flexible, Accessible WhatsApp consulting for founders from Global Majority, Global South and other old-world oppressed identities and lineages building in real-time

This work is not for everyone. And it is certainly not for teams looking to repackage extractive work in New World clothing. However if you are looking to dive in deeply, honestly and with plenty of laughter, there may be much we can arrive at together.

Book a Connection Call

Offerings

Connection Call

15 minutes

This call is for new clients who are interested in learning more about my practice and whether it is aligned for us to work together. You can bring any questions about my approach and your own process. For tailored projects I am happy to offer a brief proposal after the call.

Book

Storyteller

A lean 3 week journey to take you from regenerative concept to actual brand story, with a compelling narrative that not only communicates what you do but creates a brand world that shifts collective action. Includes refined positioning, key messaging, copywriting and tagline + 3 × 90 minute brand workshops. 

Book

A New World way of consulting where I collaborate with you as the custodian of your brand, guiding the process of brand-building and ensuring alignment across collaborators and channels. Includes Whatsapp consulting, support with managing creative workflows, sourcing aligned creatives, and offering a source of knowledge flowing from the brand's own consciousness.

Custodian

Book
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MEET YOUR GUIDE

Lucy DK

I built the brand voice for Swarovski and Standard Chartered, led the strategy for Soneva’s global rebrand and headed up the content marketing team at Zero Gravity. Since leaving corporate, I consult with global founders especially in the UK, US and my ancestral homelands of Zimbabwe and Southern Africa, as we learn how to build regenerative brands for circular economies. I now offer rooted brand birthing, workshops and strategy for those building the New World, guided by ancient wisdom and my radical, futurist spirit.

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LOVE NOTES FROM THE FIELD

  • Joe Seddon, Founder + CEO at Zero Gravity

    Lucy took our mission and turned it into something people could feel. With a rare mix of challenge and care, she made sure every word hit home - reflecting not just who we are, but where we’re heading. Every startup needs someone who can hold the line between big vision and plain-speaking. For us, that was Lucy.

  • Kim Stoute-Purvis, CMO at This North Star, former Head of Digital Marketing Communications at Shell

    Lucy brings a rare kind of strategic clarity. She doesn’t just understand brand, she understands the full marketing journey and how voice connects at every stage. She sees where a brand needs to go before you’ve even named it. Collaborating with her felt like having a co-pilot who could hold the full picture - vision, message and growth - with care, focus, and serious fire.

  • Fred Moore, CCO at Matter of Form

    Lucy brings a fresh perspective to strategy, and is definitely who you call if you want a voice from the future! She has a natural magnetism with clients that makes her a pleasure to have on projects. She jumps in quickly, adapts easily and flexes to whatever the team and the brief need. Her intuitive approach to language and expression helps brands evolve in line with what the future is asking of them, and lead their industries rather than follow the norms. 

  • Robert Forrest, Senior Advisor at Deep Design Systems

    I first met Lucy at a VC event in London, where she immediately stood out for the time she took to understand my work as an advisor. What impressed me most was her empathetic nature coupled with her initiative to offer thoughtful and actionable suggestions. Lucy has a rare ability to take sector-specific knowledge and translate it for a wider audience. Added to her gift for writing makes Lucy an invaluable ally in shaping and strengthening brands.